Media Buying that Gets Your Message in Front of Your Ideal Audience

Advertisements deliver a variety of messages with the purpose of selling a product, having brick and mortar locations visited, increasing event attendance or delivering any message a client wants to convey.

Depending on the product or service, our media buyers research to determine how best to spend the allotted budget. This includes research on target audience and what type of medium will work best to reach the largest number of consumers with the most effective method. BRANDED845 takes their research results and matches story lines with their extensive media contact list most suitable for the clients product or service.

How We Bring Discipline to Your Advertising Dollars:

  • Media kit and editorial calendar research
  • Best media outlets for ad placement research
  • Price and placement negotiation
  • Magazine, newspaper, broadcast, online, and digital media buying
  • Media outlet research and relationship building

Spreading the Word Far and Wide on a Media Buying Budget:

As an actual part of your team, the 845ers know the insides and outs of your products and services and align what your business offers with the right buyers, through the right media outlet(s).

There is an endless menu of print, radio, television and digital advertising platforms from which to choose. In order to hit a target market, you need to know which advertising channels will get your message in front of the right audience. BRANDED845 consistently adds to and updates media contact lists and actively interacts with outlets that cater to a client’s profile.

Consistency allows for a stronger negotiating power when it comes to media buys whether they be flexible pricing, special sections or seasonal deals. A client roster that shares a similar geographic location and often shares symbiotic qualities — like Food & Beverage, Arts & Entertainment, Agriculture & Agritourism — allows for larger buys which can lead to discounted rates.

In the end, it’s all about driving ROI. Staying up on current and emerging formats, the845ers take on the role of assisting clients in knowing exactly what, when and where to advertise to get the biggest bang for the buck. Connect with us to learn how our media buying has benefited businesses throughout Orange County, New York.

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